Are There Too Many Swimmers in Your Promotional Pool? Why Swim Lanes Matter

by Mark Walls February 13, 2018 Paid Advertising

At the blare of a siren, ten swimmers simultaneously slosh into a pool, ready to race. Imagine what would happen

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What is Internal Ad Competition?

by Mark Walls February 06, 2018 Paid Advertising

If you own or run a business in this digital day and age, chances are, you use online advertisements to

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Search Engine Paid Advertising: The Mechanics

by Mark Walls January 11, 2018 Paid Advertising

If you’re reading this article, it’s virtually unquestionable that you’ve used a search engine. The World Economic Forum acknowledges: “Google

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